We have a Unique Business Proposal like an IT Myth Breaker: An affordable offer, for a product/solution, fulfilling a critical market demand.

the MYTH: small-medium business cannot afford…

  1. a local Server running security, access, applications , data storage
  2. Enterprise-class voice and data services , from anywhere, local, remote, secure
  3. a proactive approach to IT improvement and remediation

the PAIN: IT dependent, without dependability?

  • lack of central, automatic and proven backup, valuable Data on user’s computers
  • no integration between data and voice , low productivity, missing opportunities
  • running after problems without identifying causes and solutions

the CURE: a Unified Communication and Collaboration (UCC) Appliance

  1. a full featured data & voice – All in OneBox – like the edgeBOX
  2. services and support – remotely managed – the IT person within the Box
  3. all under an affordable leasing model – IT on a budget

the OFFER: a free Diagnosis and Assessment

  • a preliminary IT Audit and Network Assessment for any Small Business
  • my warmest thanks for any comment or feedback from you

the FACT: Supporting above claims, approach a SMB owner or Manager and …

  • Offer a brand high-end new laptop on exchange of his own, right at the spot
    8/10 would decline because the value of the Data, even though don’t have a current backup
  • Ask if can work from home with full and secure access to the Office resources
    9/10 would say no at all or just partially, but would love it
  • Ask about the IT budget, how much and how is used
    9/10 would say they just call somebody for fixing problems, instead of paying for not having

Featured Posts and Articles

edgeBOX, a unique business proposal (Office Network in a Box)

Last modified on 2012-01-13 17:41:33 GMT. 0 comments. Top.

First time I heard about UBP (also known as USP – unique selling proposition) was reading on how a small business can differentiate from the rest, in a way that competition is not a problem to consider — that’s where the term Unique comes to a first plane.
Note, that’s not about differentiate from the competition, it’s about stays ahead or aside of the rest, just offering value on something different, something unique.

What is Unique about our offer ?

  • the product edgeBOX is an Office-in-a-Box Server Appliance, a Unified Communications Solution that Provides All the Phone and Internet Communication / Data Services, a Small and Medium Size Business needs – your IT infrastructure in OneBox.
  • the service and support comes with the Box remotely managed, it’s like “an over-your-shoulder” inside IT professional – the IT person comes within the BOX.
  • the pricing is affordable and using a leasing model for two years under the warranty terms – your IT on a budget.

From all these combined came our marketing message: forget IT, we’ll do IT for you

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OneBox allows me to work from Home

Last modified on 2011-04-11 04:56:06 GMT. 0 comments. Top.

During last FIFA Cup (football aka soccer World Cup) I had a chance to enjoy all the advantages of working from Home, while using the edgeBOX solution running in the Office.

I was able to

  • sit in front of our management computer to do some transactions
  • receive calls on my office extension
  • print on the office machine
  • sit besides my associate and review a new order on his computer
  • make some calls from my office extension
  • have access to files on the office server
  • even receive calls to my office extension on my cell
  • and all these, on a secured way

So, in the future I have to remind myself when talking with the decision maker from any SMB, to tell them they can do it too.

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“simplifying IT for abundance” is our premise and final goal.

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