
First time I heard about UBP (also known as USP – unique selling proposition) was reading on how a small business can differentiate from the rest, in a way that competition is not a problem to consider — that’s where the term Unique comes to a first plane.
Note, that’s not about differentiate from the competition, it’s about stays ahead or aside of the rest, just offering value on something different, something unique.
What is Unique about our offer ?
- the product edgeBOX is an Office-in-a-Box Server Appliance, a Unified Communications Solution that Provides All the Phone and Internet Communication / Data Services, a Small and Medium Size Business needs – your IT infrastructure in OneBox.
- the service and support comes with the Box remotely managed, it’s like “an over-your-shoulder” inside IT professional – the IT person comes within the BOX.
- the pricing is affordable and using a leasing model for two years under the warranty terms – your IT on a budget.
From all these combined came our marketing message: forget IT, we’ll do IT for you
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I think this theme is comparable to the “what was first, the egg or the chicken?” that was finally resolved just few days ago, according to what I heard on the radio. For any IT guy (IT girls are included too, of course) that has been dealing with a server room full of separate one on one functional servers; with a rack full of cables running from the routers, to the patch panels, to the servers; trying to solve (for yesterday) a sudden disconnection of part of the network; a peripheral missed in the lan; a broken Catx cable… the “office in a box” solution has been a dream for so long. The efforts to fulfill this solution are countless during the last 25 years in information technology. Any milestone achieved in technology was getting us close. Since few years ago, some companies has been offering their solutions.
I would like to mention the main functions of the most complete solution I had found, in the market. We have been using one of them in our office, for some month now, with very satisfactory results. It is named “edgeBOX”.
- This is a box that fits your needs according to the size of you company. We got
the entry level unit as our company has less than 10 people
- provides All the Phone and Internet Communication and Data Services
- web/email/file/access/security servers in one single box at our premise
- Anti-Spam, Anti-Virus, email/file scan on the Server side included
- Share and Unified Data-Fax-Mail-Voice
- Local wired/wireless and Remote As Local user access
- Automatic Backup to local, network or remote drive and a proven Recovery Plan
besides:
- All-In-OneBox network solution remotely managed; so the ICT guy comes with the Box
and even better:
- Monthly affordable leasing payment, deductible expenses instead of investment
Please, if you have time send your comments.
And by the way, the chicken was first.
Leasing is an important part of our message and to provide that option we have partnered with
National Leasing a recognized leader in equipment financing across Canada.
Leasing is a good choice for SMB to spread their expenses over the lifespan of a equipment and associated services, specially under the warranty terms. Leasing have many advantages like conserving your cash using 100% financing, several income tax benefits, having a service contract included, easy to budget and plan for the future.
Just playing with some figures to have an idea, for up to 10 users an edgeBox deployment would look like:
- for $298 under $300 monthly payment you’d have an IT tech looking over your IT infrastructure, including your main IT servicing appliance – an edgeBox server.
- adding another $50 a month would included your state-of-the-art IP phones ready to ring
- and for just $395 under $400 a month would be the whole package, all above, even better IP phones and also a PoE Switch, UPS and some bonus
The whole solution – equipment, software and services – will perform like a high-end SUV, but just cost as an entry-level sub-Compact.
Please, call for more details at 1.866.666.SUNT