First time I heard about UBP (also known as USP – unique selling proposition) was reading on how a small business can differentiate from the rest, in a way that competition is not a problem to consider — that’s where the term Unique comes to a first plane.Note, that’s not about differentiate from the competition, it’s about stays ahead or aside of the rest, just offering value on something different, something unique.
What is Unique about our offer ?
- the product edgeBOX is an Office-in-a-Box Server Appliance, a Unified Communications Solution that Provides All the Phone and Internet Communication / Data Services, a Small and Medium Size Business needs – your IT infrastructure in OneBox.
- the service and support comes with the Box remotely managed, it’s like “an over-your-shoulder” inside IT professional – the IT person comes within the BOX.
- the pricing is affordable and using a leasing model for two years under the warranty terms – your IT on a budget.
From all these combined came our marketing message: forget IT, we’ll do IT for you
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