First time I heard about UBP (also known as USP – unique selling proposition) was reading on how a small business can differentiate from the rest, in a way that competition is not a problem to consider — that’s where the term Unique comes to a first plane.
Note, that’s not about differentiate from the competition, it’s about stays ahead or aside of the rest, just offering value on something different, something unique.
What is Unique about our offer ?
- the product edgeBOX is an Office-in-a-Box Server Appliance, a Unified Communications Solution that Provides All the Phone and Internet Communication / Data Services, a Small and Medium Size Business needs – your IT infrastructure in OneBox.
- the service and support comes with the Box remotely managed, it’s like “an over-your-shoulder” inside IT professional – the IT person comes within the BOX.
- the pricing is affordable and using a leasing model for two years under the warranty terms – your IT on a budget.
From all these combined came our marketing message: forget IT, we’ll do IT for you
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During last FIFA Cup (football aka soccer World Cup) I had a chance to enjoy all the advantages of working from Home, while using the edgeBOX solution running in the Office.
I was able to
- sit in front of our management computer to do some transactions
- receive calls on my office extension
- print on the office machine
- sit besides my associate and review a new order on his computer
- make some calls from my office extension
- have access to files on the office server
- even receive calls to my office extension on my cell
- and all these, on a secured way
So, in the future I have to remind myself when talking with the decision maker from any SMB, to tell them they can do it too.
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Since few months ago we have joined a well known networking organization BNI, one of its chapters in Mississauga –
BNI Wealth Chapter (see also
BNI,
BNI Canada,
BNI Golden Horseshoe). BNI is a professional marketing organization specializing in word-of-mouth referrals. Our philosophy is “Givers Gain” and through this philosophy, the relationships you develop will convert network contacts into referred business.
Last week I have a 10 minutes opportunity to showcase our Company Sun Technologies, product lines, market targets and referral opportunities and goals — see below the outline of my presentation.
Later, I am gonna follow up through comments on Q&A about this presentation, for future developments and references.
When I arrived at
Pyman this morning just a look at their entrance gave me an idea: Oh these guys have to be good on what they do to have such a welcomed environment (see this picture). I have met Dawn a week ago in a MBOT networking meeting and arranged this visit to have a better understanding on what they can do for SOHO and SMB in terms of video presentations.
They are way over my head in what they can do for the big guys, but still seems to be approachable and on a budget for the SMB.
That entrance view and one of their products – the vdoLIFE – are the reasons I am writing this post as a referral to my clients and web site visitors. The vdoLIFE is a Flash add-on to any web site showing “a person” speaking in your own page; it looks professional, not invasive and even attractive as far as I can say. they also provide with tracking tools to measure the effect of this marketing effort, if that is the case. Click for details and demo … Read more…
It has been two months of working, studying and dealing with the
edgeBox from Critical Links with the valuable support of Angelo Giancoulas, a Technical Solutions Specialist from
Graybar Canada the
exclusive Distributor for the edgeBox in Canada until we formaly become authorized VAR for the whole GTA in Ontario – the big and extended Toronto Area – we are celebrating this important step while polishing all the procedures for a seemless deployment of this Network Unified Solution.
As per Critical Links, the award-winning edgeBOX provides a single-box Office in a Box solution for SMBs that includes a full-fledged IP telephony system, smoothly integrated with email, contact database, calendars, security, VPN, file sharing, and more. The voice and data services integration improves employee productivity, simplifies installation, maintenance and upgrades, and dramatically reduces equipment, communications, and maintenance costs for SMBs. It is available on a range of scalable platforms for companies from 10 to 300 users. The edgeBOX can be fully managed remotely through a simple browser, which makes it specially suited for system integrators that want to get into the business of providing managed services to SMB customers.
